Appointments, payments, customer records, WhatsApp and AI in one platform — not just a calendar.
Square Appointments covers the calendar and the payment. Systema adds a full CRM, WhatsApp Cloud API, automated marketing and generative AI in the same plan.
Built for your industry

Spot reserved · 6:00 AM
Gyms
Memberships, QR scanner, classes and AI Coach.

Online payment received — $86
Restaurants
Online QR menu, KDS, inventory and orders.

Contactless payment approved
Stores
Online store, POS, inventory and payments.

Reminder sent
Salons
Multi-stylist calendar, AI and loyalty.

AI agent answered the call
Hotels
Online bookings, digital check-in and AI Concierge.

Consultation confirmed, 4:15 PM
Clinics
Scheduling, reminders, follow-ups and staff.

Online payment received — $86
Real Estate
Leads, AI retention and commissions.

Contactless payment approved
Contractors
Signed estimates, materials and accounting.

Reminder sent
Content
For coaches, consultants and personal brands.

AI agent answered the call
Delivery
Local marketplace with partners and couriers.

Ticket scanned · Table 12
Events
Weddings, quinceañeras and corporate events with QR invites.